I am so inspired! I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual…| Clairification
Major gift solicitation begins with ‘getting to know you’ conversations and visits. You want to uncover what brings your individual donor prospect joy.| Bloomerang
When you have limited resources of time and money, how do you decide what strategy will give you the most return on your investment? The answer is simple.| Bloomerang
Philanthropy comes from the Greek and means (philos) of humankind (anthropos). Nonprofits are here to be kind. To repair the world. To make our communities better, just, beautiful and caring places. This is not easy work. Love is not always readily accepted or given. Inspiring generosity takes…| Clairification
I’m a huge fan of the Greater Good Science Center at U.C. Berkeley, and often apply their research to nonprofit fundraising and marketing. A recent article really struck me: How to Find Your Purpose in Life. Over my 30 years of practice as an in-house development professional, the fundamental thing I…| Clairification
What are you doing to give your donors the meaning they seek? Donor needs vary and evolve, depending on where they are in their own life cycle and their life cycle with your nonprofit. Do you ever wonder how you might help them meet their needs? How you might reward…| Clairification
There is an evolutionary element to our desire to help others, deep within the brain, and science is revealing why giving feels so good.| livescience.com