You must select between three pricing strategies, and fully commit to their implications.| A Smart Bear
When even "free" is too expensive.| A Smart Bear
The difference between "low prices" as a race to the bottom or as a success story (like Amazon, Costco, IKEA, Vanguard) is in leveraging intentional weaknesses.| A Smart Bear
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.| A Smart Bear
This isn't the humble-brag you think it is; The most common origin story is also common to startups that fail. But it's a start.| A Smart Bear
Why do smart, driven founders fail, despite having great ideas and execution? This model offers an answer, and a path to increase the chance of success.| A Smart Bear
How do you find potential customers to interview before you have a product, a website, or even a name?| A Smart Bear
Low on cash but need marketing results? Here are four specific things you can do to grow on a budget.| A Smart Bear
Not "enabling constraints", not "weaknesses", not even "strengths". The concept of a "Pivot Point" grapples with the same reality, but more constructive and useful.| A Smart Bear
Humans have always tried to live forever. Maybe you can, but not in the way you imagine.| A Smart Bear
Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.| A Smart Bear
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas.| A Smart Bear
What is it like to reach the pinnacle of success? Is that where you attain happiness and fulfillment? Or are those found right here, right now.| A Smart Bear
Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.| A Smart Bear
"MVP" is a selfish process, abusing customers so you can "learn." SLC is an alternate philosophy that results in fast, validated learning, that customers love.| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
You can charge much more than you think, if you reposition your value-proposition. Here's how.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.| A Smart Bear