Optimize your marketing strategy with predictive analytics to grow your business and outsmart your competitors.| Dotdigital
Discover how to increase customer engagement and ROI with personalization tools, product recommendations and AI. Find out more.| Dotdigital
Learn the importance of customer loyalty and how building a loyal customer base can help marketers maximize profitability as living costs rise.| Dotdigital
In the eCommerce world, personalized product recommendations work. To find out the uplift of using recommendations, read our guide here.| Fresh Relevance
Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years of research in which a variety of survey questions were tested by linking the responses with actual customer behavior—purchasing patterns and referrals—and ultimately with com...| Harvard Business Review