Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for.| Competitive Intelligence Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| Competitive Intelligence Alliance
Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value.| Competitive Intelligence Alliance
Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance