The Live Event Ad Playbook (LEAP) is a series of standards enabling scalable, low-latency, and reliable ad delivery for live event streaming| IAB Tech Lab
The Super Bowl hit 126 million average viewers — the most-watched on record.| Variety
Learn how streaming TV viewing habits are redefining what we know about peak periods of consumer attention and ad activity. Watch now.| Index Exchange
Learn more about the streaming TV opportunity and see how you can transform your programmatic monetization strategy. Read more.| Index Exchange
Articles| Index Exchange
Sharing content signals and contextual data works differently in streaming TV and carries additional considerations than in other channels. Learn more.| Index Exchange
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