Search Term: What Are Search Terms?
The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.| WordStream
The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.| WordStream
When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. In this tutorial, you’ll learn all about the four keyword match types.| WordStream
Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location.| WordStream
Learn what cost per action is and how to calculate it, plus average CPA in Google Ads by industry and tips on how to lower yours.| WordStream
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.| WordStream
What is Google Ads and how does Google's advertising system work? This helpful infographic shows how the Google ad auction works from top to bottom.| WordStream
Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
Find out how your Google Ads campaigns are really doing with a fast, easy (and free!) report, plus competitive data and tips to save money. Try it now!| WordStream
Conversion rate is defined as the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through search. Get your keywords!| WordStream
