Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.| WordStream
What is Google Ads and how does Google's advertising system work? This helpful infographic shows how the Google ad auction works from top to bottom.| WordStream
Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
Conversion rate is defined as the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through search. Get your keywords!| WordStream