Broad Match is keyword match type. Learn how broad match works in AdWords and other PPC platforms, as well as how to make the most of the broad match option.| WordStream
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.| WordStream
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.| WordStream
Keywords are the foundation of every Google Ads campaign. Try our Google Ads Keyword Tool FREE today to get more keywords and improve your ROI.| WordStream
What are ad groups in Google Ads, and how do they work? Learn what an ad group is and how to create more effective ad groups in your PPC advertising campaigns.| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. Read on to learn all the dos and don'ts of PPC marketing.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream