Yoonseock (Yoon) Son is an Assistant Professor of IT, Analytics, and Operations at the University of Notre Dame. His research centers on the evolving landscape of digital platforms and how digital technology alters traditional paradigms of user behaviors and business ecosystems. At the intersection of digital transformation and market dynamics, his research delves into the ways in which digital platforms and technologies offer new avenues for consumer interaction and engagement, prompting bus...| Mendoza College of Business