Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make your deliveries productive and profitable. The resources on SAF’s Floral Education Hub include: March Idea Exchange: Is Third-Party Delivery for You?: SAF’s March […]| safnow.org
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations to take action to correct their negative focus on flowers. A greeting card company removed their Facebook ad bashing flowers and a New York lifestyle magazine said it […]| safnow.org
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind greeting cards, with 72 percent of those surveyed saying they would purchase flowers for the mothers in their lives, up from 68 percent last year. The same survey, which polled […]| safnow.org
