The Importance of Emotional Intelligence (EI) in Copywriting Today
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
I write effective website copy that works. If you’re looking for a website copywriter that will grow your business, get in touch.| Brand New Copy
Written tone of voice is your brand’s personality. At Brand New Copy, we’ll help to define your tone of voice through our three-part process.| Brand New Copy
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
I compiled this guide on the best copywriting blogs to shine a light on the copywriters who are worth listening to.| Brand New Copy
A practical guide to finding freelance copywriting clients in 2025, covering outreach, inbound strategy, LinkedIn, and what actually works today.| Brand New Copy
Learn how to build a copywriting strategy that drives results. For marketers and copywriters who want their words to have purpose.| Brand New Copy
How I helped a natural language processing company (NLP) turn technical product use cases into structured, commercially useful marketing case studies.| Brand New Copy
Discover how restructuring the homepage of a quantity surveyor’s website reduced bounce rate and improved lead quality. A practical copywriting case study.| Brand New Copy
Learn how refining tone and messaging helped a company attract better-fit clients, shorten sales cycles, and build stronger relationships.| Brand New Copy
Measures of employee earnings, using data from the Annual Survey for Hours and Earnings (ASHE).| www.ons.gov.uk
Should you invest in a copywriting certification as a beginner?’ Well, in my opinion, it depends on your experience and ambitions.| Brand New Copy
Learn how to write in line with Google's Search Quality Rater Guidelines and meet its E-E-A-T and YMYL criteria for improved search rankings.| Brand New Copy
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.| www.hubspot.com
