The Importance of Emotional Intelligence (EI) in Copywriting Today
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
I write effective website copy that works. If you’re looking for a website copywriter that will grow your business, get in touch.| Brand New Copy
Written tone of voice is your brand’s personality. At Brand New Copy, we’ll help to define your tone of voice through our three-part process.| Brand New Copy
A free copywriting course for writers and marketers who want to sharpen their copywriting thinking – not just their technique.| Brand New Copy
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
Discover why AI has rewritten top-of-funnel marketing and how strategic copywriters can help brands thrive with insight, data, and authority.| Brand New Copy
Discover why strategic thinking creates copy that converts. Learn how to align words with business goals for better leads and stronger results.| Brand New Copy
A practical guide to finding freelance copywriting clients in 2025, covering outreach, inbound strategy, LinkedIn, and what actually works today.| Brand New Copy
Learn how to build a copywriting strategy that drives results. For marketers and copywriters who want their words to have purpose.| Brand New Copy
Here's how I helped an international energy company reframe its annual report for clarity, compliance, and stakeholder alignment.| Brand New Copy
Learn how refining tone and messaging helped a company attract better-fit clients, shorten sales cycles, and build stronger relationships.| Brand New Copy
