The Importance of Emotional Intelligence (EI) in Copywriting Today
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
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Written tone of voice is your brand’s personality. At Brand New Copy, we’ll help to define your tone of voice through our three-part process.| Brand New Copy
A free copywriting course for writers and marketers who want to sharpen their copywriting thinking – not just their technique.| Brand New Copy
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
Discover why AI has rewritten top-of-funnel marketing and how strategic copywriters can help brands thrive with insight, data, and authority.| Brand New Copy
Discover why strategic thinking creates copy that converts. Learn how to align words with business goals for better leads and stronger results.| Brand New Copy
I compiled this guide on the best copywriting blogs to shine a light on the copywriters who are worth listening to.| Brand New Copy
A practical guide to finding freelance copywriting clients in 2025, covering outreach, inbound strategy, LinkedIn, and what actually works today.| Brand New Copy
Learn what strategic copywriting is, how it differs from traditional copy, and why it matters for brands that want their words to work harder.| Brand New Copy
Learn how to become a copywriter in 2025 with real advice, modern strategies, and insights from working pros. No degree or experience required.| Brand New Copy
Discover how restructuring the homepage of a quantity surveyor’s website reduced bounce rate and improved lead quality. A practical copywriting case study.| Brand New Copy
Learn how refining tone and messaging helped a company attract better-fit clients, shorten sales cycles, and build stronger relationships.| Brand New Copy
