Following a UK field study, 70% of users decided not to continue using WAP mobile phones. Mobile's killer app is killing time; m-commerce's prospects are dim for the next several years. Current services are poorly designed, have insufficient task analysis, and abuse existing non-mobile design guidelines.| Nielsen Norman Group
To decide whether to visit a page, people take into account how much relevant information they are likely to find on that page relative to the effort involved in extracting that info.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group