This post will focus on understanding the history of econometrics to explain the wider context of trends that have shaped the field.| Recast
You’ve spent countless hours building an MMM model. How can you be sure that your model is not completely misguided?| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast
This post explores which brands, both large and small, are publicly talking about how they use MMM and the different approaches they take.| Recast
If there’s one thing everyone knows about statistics, it’s that ‘correlation is not causation’. Ice cream sales and shark attacks both rise in the summer, but one doesn’t cause another. The hot weather gets people both buying ice cream and swimming in the sea in greater numbers. If we’re advertising … Causal Inference: Where does it sit in the hierarchy of evidence? Read More »| Recast
Learn how Recast configures the most rigorous MMM with deep business insights, validation checks, and iterative refinement.| Recast