There are distinct forces that permeate media. But as many in radio—myself included—have learned over the years, nostalgia may be one of the most powerful. And now, given the uncertain times in which we live, those who study lifestyle trends point to a nostalgia comeback, as counter-intuitive as that may sound. Nostalgia is like cultural "comfort food" and I've gathered up a few of the more powerful signs of nostalgia's ramp-up as we head into the holiday season. See what you think, and w...| Jacobs Media
A skillset managers at "non-comms" must master is fundraising, a far different task than generating sales at commercial stations. Both public and Christian radio employ similar donation models, often unpopular among today's listeners. Today's post addresses the in's and out's of radio fundraising in an environment where seemingly everyone is asking for money.| Jacobs Media
What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here's what the environment looks like in a blog post aptly titled, "All Bets Are Off."| Jacobs Media
At Jacobs Media, we're bullish on AI because we see its transformative power for the radio and broadcasting industry. We believe embracing AI technology will| Jacobs Media
Fred Jacobs, President and Founder of Jacobs Media Strategies, shares his insights on radio and television broadcasting and digital media.| Jacobs Media
