Account-based marketing and social selling work well together as B2B marketing tactics, says LinkedIn's Ty Heath, global lead of the B2B Institute. Read more and listen in on this insightful conversation.| MarketingProfs
What is intent data? Imagine you knew WHY a visitor was reading your page. Intent data tells you and here’s why it’s vital for personalized B2B marketing.| Hushly
What is ABM exactly? Account-based marketing has gained a lot of popularity in recent years, but is this new approach the right one for your B2B company?| Hushly
B2B intent data is good for more than retargeting. You can also build loyalty with your current customers, plan events, level-up your content, and more!| Hushly
When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. | resources.hushly.com
The line between the B2C journey and B2B buyer journey isn’t so clear-cut anymore. | resources.hushly.com
