Join Lynne d Johnson, Content Director, AdMonsters, in conversation with Stephanie Mazzamaro, VP, Data Product & Operations, TMB & Thomas Baart, Customer Success Manager, Permutive, as they dive into how TMB partnered with Permutive to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns. By attending this virtual session, you will learn: How to increase campaign scale by uncovering hidden audiences How to drive firs...| BigMarker.com
It's one thing to collect first-party data, but it's an entirely different challenge when we talk about activating that data and selling against it.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
AdMonsters virtual Think Tanks bring together 10-12 director-level-and-up rev pros to go deep on topics like first-party data and the cookiepocalypse.| AdMonsters