Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience - AdMonsters
Intrusive ads piss off 73% of desktop users—more than privacy or security concerns. Here's how digital media owners can tackle this challenge.| AdMonsters
Intrusive ads piss off 73% of desktop users—more than privacy or security concerns. Here's how digital media owners can tackle this challenge.| AdMonsters
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2023 WAN-IFRA World Press Trends Outlook, alternative revenue sources such as events, […]| Twipe
