‘Returnless returns’ boost brands among consumers| Mendoza College of Business
We need meaningful actions to keep our schools safe, actions that address what we know about gun violence in America’s schools.| Everytown Research & Policy
John Costello is the John W. Berry Sr. Associate Professor of Marketing at The Mendoza College of Business. Dr. Costello's research focuses on the area of consumer behavior. Specifically, his work explores 1) consumer-inference making around marketers' motives (e.g., persuasion knowledge, branding), 2) issues related to consumer and societal wellbeing (e.g., charitable giving, health behaviors).| Mendoza College of Business
