‘Returnless returns’ boost brands among consumers| Mendoza College of Business
We need meaningful actions to keep our schools safe, actions that address what we know about gun violence in America’s schools.| Everytown Research & Policy
John Costello is an assistant professor of marketing at The Mendoza College of Business. Dr. Costello's research focuses on the area of consumer behavior. Specifically, his work explores 1) consumer inference-making about firm marketing actions (e.g., messaging, branding, promotions) and 2) issues related to consumer and societal wellbeing (e.g., charitable giving, health behaviors).| Mendoza College of Business