Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning.| Competitive Intelligence Alliance
Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage.| Competitive Intelligence Alliance
Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?| Competitive Intelligence Alliance
Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program.| Competitive Intelligence Alliance
How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources.| Competitive Intelligence Alliance
Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities.| Competitive Intelligence Alliance
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You probably already knew that much, but what on Earth is SWOT analysis? And how, and why, is it used?| Competitive Intelligence Alliance
Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it.| Competitive Intelligence Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance
How can you make use of all those eyeballs, those collected brains, to get ahead in your competitive intelligence and strategy work? To put it another way, how do companies use social media to create a competitive advantage?| Competitive Intelligence Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance