Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside.| Competitive Intelligence Alliance
Download our annual deep-dive into the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today.| Competitive Intelligence Alliance
A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans.| Marketing Alliance
Social media competitive intelligence made easy. Get tips and tools for tracking competitors’ social feeds and gathering actionable insights.| Competitive Intelligence Alliance
Do you wonder if there’s some part of the competitive intelligence process you’re missing? We put together Head-to-Head: The Competitive Intelligence Playbook for people like you. To bring you the knowledge you need to define, then refine your competitive edge.| Competitive Intelligence Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| Competitive Intelligence Alliance
SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.| Product Marketing Alliance
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance