David McClelland, an American psychologist developed the theory of needs in the 1960s. It is also called the Three Needs Theory, acquired needs theory, or Learned needs theory. It is a theory to explain motivation and focuses on 3 specific aspects, namely, achievement, power and affiliation. This theory explains what these needs are and how| Communication Theory
Bureaucratic management refers to an organisational structure and set of administrative principles prioritising formal rules, fixed responsibilities, and a clear hierarchy of authority.| Communication Theory
Douglas McGregor introduced Theory X and Theory Y to explain different styles of management. Theory X refers to an authoritarian style and Theory Y refers to a participative/interactive style of managing employees.| Communication Theory
Decision making is a cognitive process of selecting a belief or a course of action after a conscious evaluation of the existing choices and alternatives. This is a complex process and hence it gives room for errors and biases.| Communication Theory
Motivation refers to a process that guides and maintains behaviors towards our goals. Intrinsic and Extrinsic Motivation are the primary types of motivation.| Communication Theory
Management Information Systems play a vital role in modern businesses, enabling organizations to harness the power of data for better decision-making, improved efficiency, and competitive advantage.| Communication Theory
Albert Bandura introduced the concept of self-efficacy. It refers to an individual’s belief in their capability to do tasks and actions about their well-being and life. It is the belief a person has in their ability to succeed.| Communication Theory
Maslow's hierarchy of needs was developed by Abraham Maslow in 1943.The various needs of humans to be fulfilled for motivation are physiology, safety, love, esteem needs that helps to attain self-actualization.| Communication Theory
