Seasonal product drops & limited releases are trending in coffee - Coffee Intelligence
The coffee industry is undergoing a transformation, taking a page out of the fashion world’s playbook to appeal to a new generation of consumers. Hundreds of RTD coffee products are launched every year in both the US and Europe. Coffee is chasing fashion-style seasonal product "drops" and limited edition collections. 83% of consumers want new RTD flavours – driving coffee toward endless choice and constant reinvention.| Coffee Intelligence
