Gen Z Leads Value Spending Trend: Purpose-Driven Shopping Rises
Shoppers prioritize values in purchases, balancing cost and conscience.| WWD
Shoppers prioritize values in purchases, balancing cost and conscience.| WWD
Kearney data report finds the ‘resilient consumer’ has moved from optimization to the brink of sacrifice.| WWD
Kanika Talwar is the business reporter at WWD. She covers the business of fashion, consumer trends, e-commerce, tech and financial news that impacts the fashion and retail industry. Previously, she was a freelance fashion journalist and has been published in Vogue India, V Magazine, PAPER Magazine, PopSugar and Fashionista, covering the intersection of fashion and culture, runway collections, diverse and emerging designers and critically analyzing the state of fashion. Kanika received a B.A. ...| WWD
