How does AI change creative strategy? The IAB Connected Commerce Summit featured lessons on creating experiences that connect with consumers.| AdMonsters
Sadness can be a compelling emotion for creating effective ads, but it's crucial to avoid the 'sadness trap' in your ads.| AdMonsters
Digitas Chief Media Officer Megan Jones talks AI, attention, and why creativity—not data—is still the ultimate outcome for brands.| AdMonsters
AI in ad-marketing is revolutionizing data-driven decision-making, enhancing creative processes, and paving the way for predictive analytics.| AdMonsters
