Evidence shows that we can be influenced profoundly by the smallest of things and all of this happens unconsciously (Colourful price tags at Australian chemists may trick shoppers into buying full-price items) People in marketing and advertising know this yet, not Safety. The images, graphics and signs we make connect most powerfully to the human […]| SafetyRisk.net
We were introduced to the nature of ‘paradigm shift’ by Thomas Kuhn in the 1960s. One thing you can know for sure is that neither Kuhn, Feyerabend or Laktos will be found on any reading list in safety. Even when Safety uses the word ‘science’ it is not about a paradigm shift but rather more […]| SafetyRisk.net