Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.| Practical Ecommerce
Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how.| Practical Ecommerce
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.| Practical Ecommerce
Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.| Practical Ecommerce
Retrieval-augmented language models are being increasingly tasked with subjective, contentious, and conflicting queries such as "is aspartame linked to cancer". To resolve these ambiguous queries, one must search through a large range of websites and consider "which, if any, of this evidence do I find convincing?". In this work, we study how LLMs answer this question. In particular, we construct ConflictingQA, a dataset that pairs controversial queries with a series of real-world evidence doc...| arXiv.org
Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.| Practical Ecommerce
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.| Practical Ecommerce
Responding to questions of customers and prospects can generate traffic and sales.| Practical Ecommerce