Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive