On Stage at CES: How Hershey is Approaching the Future of Marketing
February 27, 2024| www.thehersheycompany.com
February 27, 2024| www.thehersheycompany.com
The manufacturer of Reese’s and Pirate’s Booty did not disclose how many people would be impacted or when the layoffs would occur.| Food Dive
For decades in the United States, the name Hershey has been synonymous with chocolate. From the iconic foil-wrapped Hershey’s Kiss to the chocolate syrup for milk or ice cream, the company’s offerings have been enjoyed by generations of consumers. Over its long history Hershey has found dozens of ways to keep innovating with chocolate and other sweet treats—different brands, flavors, sizes, packaging, and products—and taken them to other geographic regions. In the past few years, howe...| Harvard Business Review
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
