In the Win Without Pitching model for selling expertise there is no credentials meeting. There are only The Four Conversations.| Win Without Pitching
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who […]| Win Without Pitching
David interviews Blair about his new book , which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values.| 2Bobs