Customer Brand Preference and Decisions: Gallup's 70/30 Principle
Traditional economics depicts the consumer decision-making process as one of logic and reason. Gallup research finds otherwise.| Gallup.com
Traditional economics depicts the consumer decision-making process as one of logic and reason. Gallup research finds otherwise.| Gallup.com
When buyers have more options than ever, defining your brand is vital to reaching your company goals. Here’s what brand ex agencies should do for you.| www.kunocreative.com
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review
