The Subscription Economy, The Streaming War, and Ad-Supported Media - AdMonsters
The video industry ran a dual revenue-stream model, but now streaming services are choosing between ad supported and ad free platforms.| AdMonsters
The video industry ran a dual revenue-stream model, but now streaming services are choosing between ad supported and ad free platforms.| AdMonsters
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and will become just one of many, over time,” The Trade Desk CEO Jeff Green told employees at the time. But the dream […]| AdExchanger
When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private […]| AdExchanger
Google might be delaying the cookie crackdown, but Tubi will start sending UID 2.0 identities into the bidstream, making them a lot more useful.| AdMonsters
The Trade Desk is reportedly building a smart TV OS, potentially reshaping ad tech by integrating retail data with CTV viewership.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
The Coalition for Innovative Media Measurement Summit 2024 delivered fresh perspectives on identity resolution and audience fragmentation.| AdMonsters
