Conformity is a powerful social force that can influence behavior. Learn more about conformity in psychology, including important experiments.| Verywell Mind
Reciprocity is a social norm that involves making mutually beneficial exchanges with other people. Learn why reciprocity plays an important role in relationships.| Verywell Mind
Self-determination theory focuses on internal sources of motivation, including a need for personal growth and fulfillment. Learn how self-determination theory works.| Verywell Mind