Analytics & User Experience | NN/g Training Course - NN/G
Study your users’ real-life behaviors and make data-informed design decisions.| Nielsen Norman Group
Study your users’ real-life behaviors and make data-informed design decisions.| Nielsen Norman Group
Over the past decade, usability improved by 6% per year. This is a faster rate than most other fields, but much slower than technology advances might have predicted.| Nielsen Norman Group
What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size.| Nielsen Norman Group
Feline users require special considerations, including larger tap target zones for paws, continual animation, and audible vocalization.| Nielsen Norman Group
Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.| Nielsen Norman Group
Despite being an artificial situation, user testing generates realistic findings because people engage strongly with the tasks and suspend their disbelief.| Nielsen Norman Group
The more engaged users are, the more features an application can sustain. But most users have low commitment -- especially to websites, which must focus on simplicity, rather than features.| Nielsen Norman Group
In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.| Nielsen Norman Group
1073 design guidelines to improve conversion rates and customers' shopping experience. 13 volumes, with more than 3100 screenshots that worked or failed in user testing.| Nielsen Norman Group
Learn how to use quantitative metrics to benchmark your products and demonstrate return on investment for your design projects.| Nielsen Norman Group
