Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.| Nielsen Norman Group
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.| Nielsen Norman Group
A paper by Jakob Nielsen about the purpose and methods for using focus groups to understand users and guide the development of interactive systems.| Nielsen Norman Group
Unsure where to start? Use this collection of links to our articles and videos to learn about what information architecture (IA) is, how to run an IA research study, and how to design navigation effectively.| Nielsen Norman Group
Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.| Nielsen Norman Group
Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group