Users don't read Web pages; they scan. Concise text improved usability by 58%, SCANNABLE layout added 47%, and objective language added 27% to measured usability; combining all three improvements gave 124%.| Nielsen Norman Group
Rewriting pages from a popular website improved measured usability by 159%. Word count was cut to 54%; long pages were split into hypertext; Web writing guidelines were applied.| Nielsen Norman Group
Biography: Jakob Nielsen, Ph.D., is a usability advocate and retired principal of the Nielsen Norman Group: User Experience Research, Training, and Consulting.| Nielsen Norman Group