At Cannes, “Fragmentation” Is The New Normal — TVREV
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.| TVREV
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.| TVREV
The public interest requires nothing less than the full realization of ATSC 3.0's commercial television potential before spectrum is diverted to enterprise applications.| TVREV
Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.| TVREV
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.| TVREV
An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s Stuart Schwartzapfel discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.| TVREV
Sports sponsorship measurement system launched| TVREV
All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.| TVREV
Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.| TVREV
A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera| TVREV
The Stream TV Show reveals some important lessons about the industry…and TVREV.| TVREV
Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.| TVREV
Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit| TVREV
