Should your marketing agency sell to enterprise clients? Those big budgets often come with big headaches; protect yourself by considering the pros and cons.| Sakas & Company
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.| Sakas & Company
If you’ve ever wondered what it really takes to lead marketing at the highest level - or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass| AMA Triangle