How Tito’s New Distribution Deal in California Explains Beer Distributors’ ‘Total Beverage’ Power | VinePair
Stop me if you’ve heard this one before. In America’s most lucrative drinks market, a multi-billion-dollar beverage-alcohol heavyweight coordinated behind the scenes to get its hands on one of the country’s most lucrative brands. The story may sound familiar to brewing-industry insiders, and it should. After all, it wasn’t even a decade ago that Reyes Beverage Group (RBG), subsidiary of the sixth-largest privately held company in the United States and by far its largest beer distribut...| VinePair
