Two-thirds (64%) of companies leveraging privacy preserving technology are using Data Clean Rooms. Data clean rooms are enabling data collaboration for retailers and brands in several ways. Here’s a rundown of the benefits and process for setting up a data clean room, as well as some examples of use cases and case studies. A data clean … Continued| IAB
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]| AdExchanger
2025 State of Retail Media Report Download the report Now in its 4th year, Skai’s annual survey of retail media marketers reveals the trends, challenges,| Skai
