HiPPO, the acronym for "highest paid person's opinion", is the manager pops into your project at the last moment and offers an opinion on what to include to make the project a success.| Enric Durany
Don't try to "DIY-Market" your startup or small business unless you're prepared for a world of disappointment, frustration, lost time, and wasted money.| KEXINO
A marketing plan should not be based on assumptions, hunches, or gut feeling. You may know the symptoms, but it's not your job to find the cure.| KEXINO
Your business doesn't sell products or services. It sell an experience so compelling that it resonates with your customer to the point they decide to buy. Without delivering an amazing customer experience, your business is doomed to failure.| KEXINO
Companies can no longer rely on calling their product or service "the best", because most customers don't believe you - or don't care.| KEXINO
Marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.| KEXINO
Choosing the right marketing agency for your particular business is crucial for long-term success. Here are some tips to help you make the right choice.| KEXINO
A range of integrated marketing services because we believe that’s what companies need today. A single touchpoint for strategy, operations and execution.| KEXINO
Are digital marketing techniques really about targeting & flexibility? Or they more about the perception that digital marketing is less expensive?| KEXINO
Value has little to do with price. In order to maintain relevance in customers' minds companies need to effectively communicate value to their audience.| KEXINO
