Poor data quality is one of the most ubiquitous problems for B2B marketers with a 25 per cent of the average B2B marketer's database deemed inaccurate and 60 per cent of companies struggling with an overall data health that is 'unreliable.’ A recent report surveyed 775,000 leads generated for B2B marketers in the technology industry, and found that total leads generated resulted in 60 per cent that were deemed good, and 40 per cent that failed because of missing fields, duplicate data, inva...| The Drum
Needs-based segmentation is vital for creating content and learning about your audience but for delivery, it’s not enough. Here’s what you should do instead.| Hushly
You have more data available on your customers than ever! Get your personalization right by starting with an effective data driven B2B segmentation strategy.| Hushly
If you’re like most B2B marketers, your conversion rates could stand to improve. | resources.hushly.com
AI in B2B marketing is not the next big thing – it has already revolutionized demand generation strategies around the world. Here is everything you need to know.| Hushly
Now more than ever, the digital experience you provide can make the difference between loyal conversions and one-time bounces. | resources.hushly.com