Invite Nonprofit Donors Into Your Story, Giving Them a Powerful Role to Play - Clairification
You must invite your donor into the story. Take yourself out of the equation. Donors don’t care about you, but about what they can do through you. Stop talking about your good work. Talk, instead, about the good work your donor wants to do. How? 5-Step Strategy to Illuminate the Donor’s Role in Repairing the…| Clairification
