We see in research how trusted messengers matter for news that’s shared. We know Millennials and Gen Z pay for or donate to support email newsletters or video or audio from independent creators at higher rates than newspapers.| American Press Institute
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?| American Press Institute
We support news organizations as they build trusted relationships with their communities. We believe that sustainability requires news organizations to build a culture of listening, which promotes empathy, strengthens reporting and improves trust. Our initiatives, training and resources help news organizations to build actionable and long-lasting strategies for community engagement. Trusting News| American Press Institute
This initiative will help participants develop influencer collaborations around their journalism, including co-hosted Instagram reels to share reporting and promote products, explanatory reporting, ongoing partnerships and live events.| American Press Institute