We see in research how trusted messengers matter for news that’s shared. We know Millennials and Gen Z pay for or donate to support email newsletters or video or audio from independent creators at higher rates than newspapers.| American Press Institute
As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?| American Press Institute