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Explore the replication crisis, P-value pitfalls, and their impact on Marketing Mix Modeling. Learn best practices for reliable analysis.| Recast
Marketing Mix Modeling’s main goal is to find the incremental return of every marketing investment, but how can you validate your model?| Recast
Explore how to build an experimentation mindset, measure the value of tests, and modernize your marketing approach with Recast.| Recast
Learn how to pitch MMM and Incrementality to your finance and executive teams with our practical template guide.| Recast
You can boost revenue by scientifically optimizing your marketing spend. What could go wrong? It turns out that many things can.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast
Facebook invented a new accuracy metric, which has the effect of throwing out models that tell you your budget was wasted!| Recast
Explore the limitations of digital tracking in e-commerce marketing and its impact on campaign evaluation and strategic decision-making.| Recast
