Not just rankings — real strategies that influence discovery, trust, and action.| Searcht
Digital PR was once hailed as the smarter, scalable upgrade to link building. It earned high-authority links, secured media mentions, and boosted search visibility – all while aligning PR storytelling with SEO performance. It worked. It still works. But as search changes, so must our approach. We’re entering a new era shaped by AI-led discovery...| Searcht
For years, SEO success meant one thing: rank for the right keywords, get the click, job done. But that playbook? It’s wearing thin. Search is fragmenting. With Google’s AI Overviews, ChatGPT, and other answer engines, the way people discover content has changed. Searches aren’t tidy strings of keywords anymore, they’re messy, intent-rich questions. And often,...| Searcht
We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.| SEO Blog by Ahrefs
AI Overviews are changing how people search, and who gets seen. Here's how to protect your brand visibility and stay competitive in Google.| Searcht
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.| SEO Blog by Ahrefs
Discover how to effectively measure SEO success and determine the real value of your strategy with our insightful guide.| Searcht
