Find out what a medium rectangle ad is in mobile adtech. How big is an MREC ad, why are they so popular & how can you maximize their impact?| adjoe
What are ad impressions & why are they important? Find out how advertisers & publishers can use ad impressions, or views, to calculate CTR, CPM, eCPM, etc.| adjoe
Discover why mobile A/B testing is a no-brainer for app optimization. Find out what to test & best practices for A/B testing your mobile app.| adjoe
What is click-through rate (CTR) in adtech? Find out why CTR matters, how to calculate CTR & how to boost a mobile ad’s CTR.| adjoe
What is ROAS & what is a good return on ad spend in the context of mobile marketing? Find out about its importance & how to calculate ROAS.| adjoe