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The drinks industry faces a subdued but opportunity-rich environment. Channel shifts offer a note of optimism, with the on-premise showing nascent growth in some key markets, and digital platforms wielding a growing influence on both online and offline purchasing decisions. Inventory management, pricing strategies, and a nuanced understanding of regional dynamics will be critical for success in an increasingly complex global market.| info.theiwsr.com
IWSR's products range from the annual market data release for the beverage alcohol industry to forecasting, consumer and on-trade insights.| IWSR