In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.| Customer Marketing Alliance
92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated.| Customer Marketing Alliance
Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact.| Customer Marketing Alliance
The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction.| Customer Marketing Alliance
Case studies are the most effective tool for building trust. In this article, discover how storytelling and data can amplify your case studies.| Customer Marketing Alliance
